Regular contractions are a commonly used grammatical tool that helps to simplify the English language. Contractions are formed by merging two words together by using an apostrophe. For example, “I am” becomes “I`m,” and “they are” becomes “they`re.” Regular contractions are a part of everyday spoken and written English, but they also have their place in the world of search engine optimization (SEO).
One of the main benefits of using regular contractions in your writing is that they help to make your content more readable and approachable. Contractions help to break up the monotony of lengthy sentences and can make your writing more conversational. This can help to engage your readers and keep them interested in your content.
There is also an SEO benefit to using regular contractions. Search engines like Google prefer content that is natural and easy to read. By using contractions, your writing becomes more conversational and easier to read for your audience. This can help to improve your page`s ranking on search engine results pages (SERPs).
However, it`s important to note that overusing contractions can have the opposite effect. If your writing is littered with contractions, it can become distracting and hard to read. This can lead to your content being dismissed by both readers and search engines.
The key is to strike a balance between using regular contractions and writing in a way that is easy to read and understand. Consider your audience and the tone you want to convey in your writing. For example, if you`re writing an academic paper or a professional report, it may be best to avoid excessive contractions. On the other hand, if you`re writing a blog post or social media update, using contractions can help to make your content more approachable and engaging.
In conclusion, regular contractions are a useful grammatical tool that has a place in both spoken and written English. When used appropriately, contractions can help to make your content more readable, conversational, and engaging. As an SEO copy editor, it`s important to keep these benefits in mind when crafting content for your clients. By using contractions strategically, you can help to improve your page`s ranking on SERPs while still delivering high-quality content to your audience.